The P.A.P.A - Framework
The P.A.P.A. framework is a powerful tool that enhances both sales effectiveness and likability through its four key pillars. Presence & Positivity emphasizes the importance of projecting warmth and confidence to create an inviting atmosphere. Ask (with genuine curiosity) encourages you to engage deeply by asking open-ended questions that invite meaningful dialogue. Pause & Process highlights the value of taking a moment to listen and reflect, ensuring the conversation feels balanced and collaborative. Finally, Authentic Connection focuses on building trust by sharing relatable experiences and showing genuine care for the other person's needs. Together, these elements foster strong relationships and facilitate successful interactions, whether in sales or personal connections.
Have you spent far too long trying to be the "perfect" salesperson?
You know the type: polished pitch, quick comebacks to every objection, never letting anyone see you sweat. The problem? It's exhausting. And worse, it doesn't even work that well.
I created the P.A.P.A. Framework to help you show up as genuinely personable—with no fake enthusiasm, no pushy tactics, just genuine skills that let you be yourself and excel in your workplace.Everything shifted when I stopped performing and started connecting. When I realized the salespeople who were truly excelling weren't the ones role-playing until they were red in the face, repeating scripts like parrots—they were the ones people were happy to see as they genuinely enjoyed talking to them.
That's when everything transformed. I was mystery shopped and achieved what management called an unprecedented perfect score of 100%. My sales figueres soared and I began to stand out from the crowd . Awards followed at NSW Tourism, The Travel Corporation, Alphapharm Pharmaceuticals, P&O, Princess and Cunard Cruise Lines. Companies began headhunting me for Management positions which was flattering and I was even honoured with an invitation to join a Pharmaceutical sales advisory board as my opinion was valued.
And that's exactly what I now teach - how to be authentic and boost sales.
People don't remember what you said, they remember how the conversation felt.
P.A.P.A Likability Framework
The P.A.P.A. Likeability Framework offers strategies to enhance your likability, making you someone others naturally want to be around, similar to the charm of a puppy at a dog park. If you've ever struggled to connect at networking events, felt overlooked in discussions, or wished to project confidence without being stiff, this framework is designed for you.
It provides practical insights to help you leave a lasting impression and build genuine connections without resorting to cliché tactics. Let’s explore how to elevate your likability and foster meaningful relationships!
Professional Examples :
Gary Vaynerchuk - Entrepreneur, Author, and Social Media Influencer
Michelle Obama - Author, Lawyer, and Former First Lady
Steven Bartlett - Entrepreneur, Author, and Podcaster
P.A.P.A Sales Call Framework
The P.A.P.A. Sales Call Framework is here to help you transform your sales conversations, whether you're just starting out or looking to breathe new life into your approach. With its four key pillars, this framework encourages you to connect and communicate in a way that feels authentic and engaging. Before each call, take a moment to center yourself and focus on your client. Review your notes to remind yourself of their unique needs and experiences, and bring that warm, friendly energy into the conversation.
Ask open-ended questions that invite them to share more about their goals and challenges, and truly listen to their responses. By sharing relatable stories, you can build trust and show them that you understand their journey. This empathetic approach fosters genuine relationships, making your clients feel valued and supported every step of the way.
Together, let’s create meaningful connections that lead to success!
Professional Examples :
Whitney Wolfe Herd - CEO of Bumble
Ben Silbermann - Co-founder and CEO of Pinterest
Rihanna (Robyn Fenty) Business Mogul and Philanthropist
